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Buchanan’s Launches the First Spirit Collection for the FIFA World Cup 2026 Countdown
- Marshelle Sanders
- 14 hours ago
- 2 min read
With just 99 days to go until the FIFA World Cup 2026, Buchanan’s Blended Scotch Whisky is kicking off the global celebration with a limited-edition Spirit Collection designed to capture the passion, energy, and pride of fútbol fans across the Americas.
As the Official Whisky Supporter in the Americas, Buchanan’s has launched the First FIFA World Cup 2026™ Spirit Collection, a four-bottle series created in collaboration with Los Angeles-based cultural platform Kids of Immigrants.
The collection celebrates the communities, streets, and stadiums where the energy of the game unites fans from all walks of life.
A Collection Inspired by Fútbol Culture
The Spirit Collection includes three bottles of Buchanan’s 12-Year-Old DeLuxe Blended Scotch Whisky and one bottle of Buchanan’s Pineapple, each representing a different aspect of the fútbol experience:
“El Ritmo | La Calle” (The Rhythm | The Street) – Inspired by street soccer culture.
“Mi Gente | Mi Juego” (My People | My Game) – Honoring family and community support.
“Un Balón | Un Sueño” (A Ball | A Dream) – Celebrating the dreams of aspiring players.
“El Golazo | La Fiesta” (The Goal | The Party) – Capturing the joy of unforgettable goals.
The collection launches April 1, 2026, online and at select retailers. Fans 21+ who sign up for early access at TheBar.com can receive a commemorative Buchanita cup, available later at stadium concessions and FIFA World Cup 2026™ Fan Fests.
Music Meets Soccer: Rauw Alejandro Collaboration
To celebrate the 100-day countdown, Buchanan’s partnered with Latin music superstar Rauw Alejandro, a 2X Latin GRAMMY® winner and 5X GRAMMY® nominee. The campaign celebrates the music, rhythm, and culture Latinos bring to fútbol celebrations.
The Signature Serve: The Buchanita Cocktail
The Buchanita is a refreshing, fútbol-inspired whisky cocktail that celebrates the vibrant energy of match-day celebrations. Using Buchanan’s 12-Year-Old DeLuxe Blended Scotch Whisky and fresh pineapple juice, it’s light, tropical, and perfect for fans 21+ to enjoy responsibly.
Buchanita Cocktail Recipe
Ingredients:
1.5 oz Buchanan’s 12-Year-Old DeLuxe Blended Scotch Whisky
4 oz Fresh Pineapple Juice
Pineapple Leaf for Garnish
Preparation:
Combine Buchanan’s 12-Year-Old DeLuxe Whisky and fresh pineapple juice in a cocktail shaker with ice.
Shake well until foamy.
Pour the foamy Buchanita into a lowball glass over fresh ice.
Garnish with a pineapple leaf.
This signature serve will also be available in collectible cups at stadium concessions and official Fan Fest locations during the FIFA World Cup 2026™, making it the perfect way to toast every goal, save, and celebration.
Celebrating Soccer Across the Americas
The FIFA World Cup 2026 will be hosted across the United States, Mexico, and Canada, marking the first time the tournament spans three nations. Buchanan’s Spirit Collection and the Buchanita cocktail aim to unite fans across cultures, highlighting whisky, music, and fútbol as a shared celebration of identity, community, and pride.
This limited-edition release is more than whisky—it’s a cultural tribute, a collectible, and a way for fans to raise a glass to the game that connects the world.
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