Updated: Apr 11, 2022
The functional beverage market is driven and involves numerous regional and international competitors. Businesses also extensively focus on providing consumers with innovative offerings while including practical benefits in each product.
A functional beverage is classified as a conventional liquid food marketed to convey product ingredients or supposed health benefits. The globally available beverage market is segmented by type, distribution channel, and geography.
Many people are beverage consumers; they don’t smoke or may not like edibles but still may need a different approach to feel relaxed in healthy behavior. I decided to travel to the Alternative Products Expo in Fort Lauderdale, Florida, to see what I could find for my fellow clients and mixologist.
The Alternative Products Expo started with a series of 7 Vape Conventions, which achieved tremendous success within the community. This catapulted them into creating the Alternative Products Expo (formerly known as the USA CBD Expo). This event would transcend borders and become the nation’s largest CBD & Hemp summit.
After attending countless trade show events, the founders were once exhibitors who saw an opportunity to build upon their experience and create an event that combined the best they had seen with their notion of what was missing in these business gatherings.
Today, the Alternative Products Expo has expanded its show to include a broader range of alternative products, such as kratom, nootropics, mushrooms, dietary supplements, vapes & nicotine replacements, energy beverages, hemp derivatives, and pretty much every kind of product disrupting traditional markets today.
For more information on how to purchase tickets for future events, please visit